Tracking Your Shrimp: WWF-Australia’s Food Supply Chain

BCG Digital Ventures (BCGDV) and the World Wildlife Fund-Australia (WWF-Australia) have joined hands together to launch a brand named as ‘OpenSC’. OpenSC is a supply chain platform which will be using the blockchain technology to allow sellers and consumers to track their food production. The main motive of OpenSC is to significantly better the transparency and the accountability so as to allow sellers and consumers avoid the production of environmentally damaging, illegal or unethical products.6

Firms which will be signing up to become a part of the OpenSC will be using their product QR codes which will be attached to their product. For instance, if we consider fishes the product, when a fish is caught, the QR code has to be attached and scanned. The QR code is then scanned again at the point of production and the locations of the product are recorded on the blockchain technology. When the consumers scan the QR code of the fish through their smartphones, they will be able to access the information regarding the fish like where the product was caught and where it went for production and processing, which will ensure that the product has been produced from a “certified sustainable fishery and was not caught inside an established marine protected area.”

WWF-Australia also hopes to use the information stored on the blockchain for more than food tracking. In an official press release about OpenSC, WWF-Australia CEO Dermot O’Gorman said,

“Through OpenSC, we will have a whole new level of transparency about whether the food we eat is contributing to environmental degradation of habitats and species, as well as social injustice and human rights issues such as slavery.”

In November last year, ‘Cargill’, a Minnesota-based firm behind the Honeysuckle White turkey brand, made use of the Hyperledger Sawtooth blockchain platform to track the turkeys. Seventy family farms throughout Missouri and Texas were participants in the program, with almost 200,000 fresh traceable turkeys available for the consumers.

In December last year, ‘BeefLedger’, a blockchain network based in Australia which is a security and payments platform, joined hands with National Transport Insurance for a trial run using the blockchain technology. The two firms designed a blockchain network to check the supply chain for the beef of Australia from South Australia to New South Wales where the beef was processed and then to Shanghai where the beef was consumed.  Darren Zal, who has designed ‘Fishare’ which is a fisheries management platform built on the Ethereum blockchain recently said,

“Buyers along the supply chain want transparency to know what they are buying. Even for consumers, they want transparency into what they are eating, where it came from, etc.”

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